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AgenciesReview

Agency creative review

45 minutes 7 blocks Free template

Judge creative work against the brief: restate it, hear the thinking, review the idea before execution, then agree one consolidated round of feedback.

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Opens in the builder. No sign-up to try it; 14 days free to run it live.

By the end of this meetingThe team knows whether the work is on brief and has one consolidated set of feedback for the next round.

45 min · 7 blocks, drawn to scale Fits exactly
  1. Thank the team and restate the brief, 3 minutes 3
  2. Presenter walks through the work and thinking, 10 minutesInfo 10
  3. Is it on brief and on brand?, 8 minutesDiscuss 8
  4. Evaluate the idea before the execution, 8 minutesDiscuss 8
  5. What do the creatives think?, 5 minutes 5
  6. Which concept best meets the brief?, 3 minutes 3
  7. Consolidate feedback and set the next round, 8 minutesDecide 8
011233445 min
  1. +0′Thank the team and restate the briefIn one word, what is this brief asking for?3 minCheck-in
  2. +3′Presenter walks through the work and thinkingTip: Hold back snap reactions until the presenter finishes.10 minInfo
  3. +13′Is it on brief and on brand?8 minDiscuss
  4. +21′Evaluate the idea before the execution8 minDiscuss
  5. +29′What do the creatives think?5 minDiscuss
  6. +34′Which concept best meets the brief?Which concept best meets the brief?3 minVote
  7. +37′Consolidate feedback and set the next roundTip: Keep comments about the work, not the person, and avoid prescribing solutions.8 minDecide

Why it works

Built so the agency creative review ends on time, with everyone in it.

  • Every voice in the first minutes

    A 3-minute check-in: everyone sends a mood and one word from their phone, and it shows on their tile in the call. People who speak early speak again.

  • Updates stay short

    10 minutes of updates with a visible clock. In a video call the speaker is spotlighted and the room is muted, so nobody talks over them.

  • Discussion with a clock

    21 minutes of open floor with a countdown everyone can see, and a talk-balance meter so the loudest voice doesn't take all of it.

  • A vote the whole room sees

    One tap each on a phone, live bars on the screen. A tick shows who has voted, never what they chose.

  • It ends in a decision

    Capture the decision and its owner with one click while it's said. It lands in the summary, word for word.

How to run it

  1. 1Restate the brief at the start so the work is judged against the objective, not taste.
  2. 2Let the presenter explain the work and their thinking before anyone reacts.
  3. 3Judge the idea first and the execution second.
  4. 4Ask the creatives what they think before closing feedback.
  5. 5Keep the room small and consolidate feedback into one clear set; more feedback and more rounds tend to make the work worse.

Questions about the agency creative review

How do you run a good creative review?
Restate the brief, let the presenter walk through the work, ask whether it is on brief and on brand, judge the idea before execution, ask the creatives' view, then consolidate feedback.
How do you give feedback to creatives?
Avoid snap reactions and subjective or prescriptive comments, critique the work rather than the person (AIGA), and keep the number of people and rounds low.

Built from

The structure, timings and tips on this page come from these sources.

  • musebyclios.com
  • baltimore.aiga.org
  • philadelphia.aiga.org

Run it with your team

  • A countdown for every block on the shared screen
  • A video call that changes with each block
  • Check-ins and votes from every phone, no app
  • Decisions and actions in a scored summary

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  • Agency daily traffic huddleA 15-minute daily huddle: what must ship today, what slipped from yesterday, and who has capacity to help.15 min · 3 blocks

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