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SalesKickoff

Sales kickoff (SKO)

480 minutes 9 blocks Free template

A one-day sales kickoff: the year's measurable goals, keynotes with live polls, enablement breakouts, peer learning and awards.

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Opens in the builder. No sign-up to try it; 14 days free to run it live.

By the end of this meetingEvery seller knows the year's measurable goals and leaves with the product, skills and customer knowledge to hit them.

480 min · 9 blocks, drawn to scale Fits exactly
  1. Measurable goals for the year, 45 minutes 45
  2. Keynotes and strategic theme, 60 minutes 60
  3. Live poll, 10 minutes 10
  4. Break, 15 minutes 15
  5. Breakouts: product, selling skills, customer acumen, 120 minutesDiscuss 120
  6. Lunch, 60 minutes 60
  7. Peer learning sessions, 90 minutesBrainstorm 90
  8. Awards, culture and networking, 60 minutes 60
  9. Ongoing learning plan and content capture, 20 minutes 20
0120240360480 min
  1. +0′Measurable goals for the year45 minInfo
  2. +45′Keynotes and strategic themeTip: Cut slides; the sources warn against a wall of meetings with little interaction.60 minInfo
  3. +105′Live pollWhich topic do you want the most depth on today?10 minVote
  4. +115′Break15 minBreak
  5. +130′Breakouts: product, selling skills, customer acumenTip: Keep content tied to field reality, not generic theory.120 minDiscuss
  6. +250′Lunch60 minBreak
  7. +310′Peer learning sessionsWhat is one approach that helped you win a deal last year?90 minBrainstorm
  8. +400′Awards, culture and networking60 minBreak
  9. +460′Ongoing learning plan and content capture20 minWrap-up

Why it works

Built so the sales kickoff (sko) ends on time, with everyone in it.

  • Updates stay short

    105 minutes of updates with a visible clock. In a video call the speaker is spotlighted and the room is muted, so nobody talks over them.

  • A vote the whole room sees

    One tap each on a phone, live bars on the screen. A tick shows who has voted, never what they chose.

  • A break that ends

    Cameras pause and the timer keeps running, so the break finishes on time and everyone comes back together.

  • Discussion with a clock

    120 minutes of open floor with a countdown everyone can see, and a talk-balance meter so the loudest voice doesn't take all of it.

  • Ideas from every phone

    Everyone types at once and ideas land on the shared screen together. The quiet person's idea gets the same space as everyone else's.

  • Wraps up on time

    Decisions and actions are read back, the summary is already written, and a finish on time earns the confetti.

How to run it

  1. 1Hold it once a year, typically in January or February at the start of the fiscal year.
  2. 2Open with measurable goals for the year so every session ties back to them.
  3. 3Replace long slide decks with interactive formats such as live polls and peer learning.
  4. 4Ground breakout content in field reality: product, selling skills and customer acumen.
  5. 5Capture the content and close with an ongoing learning plan so learning continues after the event.

Questions about the sales kickoff (sko)

When should you hold a sales kickoff?
Usually once a year in January or February, at the start of the fiscal year.
What should an SKO agenda include?
Measurable goals, keynotes on the strategic theme, breakouts on product, selling skills and customer acumen, peer learning, awards and networking, and a plan for ongoing learning.
How long is a sales kickoff?
The sources don't give a length. This template plans one full day.
Why do SKOs fall flat?
Salesforce warns against a wall of meetings with limited interaction and too many slides; Brooks Group adds monotonous formats and content disconnected from field reality.

Built from

The structure, timings and tips on this page come from these sources.

  • salesforce.com
  • brooksgroup.com

Run it with your team

  • A countdown for every block on the shared screen
  • A video call that changes with each block
  • Check-ins and votes from every phone, no app
  • Decisions and actions in a scored summary

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