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Meeting kitMarketingProject kickoff

Product launch readiness meeting

60 minutes 10 slides, 2 livepro Runs with Pro

A 60-minute go/no-go: every function's launch checklist on one board, risks walked, a rollback plan, the vote, and the announcement deck ready to go.

Use this template See inside

Free to open and edit. Running it live needs Pro, free for 14 days on every new account.

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Introducing [product or feature]

[One line on what it does for customers] · Available [date]

Title

In short

A product launch plan sets out what's launching, for whom, when, and what every function must have ready. This kit runs the launch readiness meeting: each function posts its checklist to a live board, risks get owners, the rollback plan is agreed and the team votes go or no-go, with a 10-slide announcement deck ready.
Time
60 minutes
Slides
10, 2 interactive
Includes
Agenda, checklist board, deck, decision email
Plan
Pro

Updated October 4, 2026

What's in the kit

  1. 1Introducing [product or feature]
  2. 2The problem: [what customers struggle with today, in their words].
  3. 3What's new
  4. 4How it works
  5. 5Before and after
  6. 6Rollout
  7. 7For sales and support
  8. 8Which part are you most excited to show customers?Feature one · Feature two · Feature three · The before and after live
  9. 9What question will customers ask that we haven't answered? live
  10. 10Launching [date]

The agenda

By the end of this meeting, every function has shown its launch status, blockers have owners, the rollback plan is agreed and we've made the go/no-go call.

60 min · 8 blocks, drawn to scale Fits exactly
  1. Gut check: are we ready?, 3 minutes 3
  2. Launch recap: what, for whom, when, how we'll measure it, 5 minutes 5
  3. Launch checklist board: ready, at risk, blocked, 15 minutesBrainstorm 15
  4. Walk the blockers and risks, function by function, 15 minutesDiscuss 15
  5. Rollback plan and launch-day owners, 7 minutes 7
  6. Go / no-go, 5 minutes 5
  7. Preview the announcement deck, 7 minutes 7
  8. Decision, conditions and next check-in, 3 minutes 3
015304560 min
  1. +0′Gut check: are we ready?Gut feeling: how ready are we to launch? 1 to 5Tip: Take it before anyone presents. Compare it with the vote at the end.3 minCheck-in
  2. +3′Launch recap: what, for whom, when, how we'll measure it5 minInfo
  3. +8′Launch checklist board: ready, at risk, blockedAdd a launch item: name your function and whether it's ready, at risk or blockedTip: Product, engineering, marketing, sales, support, legal and operations each add their items. Silence on the board is a warning sign.15 minBrainstorm
  4. +23′Walk the blockers and risks, function by functionTip: Only the at-risk and blocked items. For each: what would make it ready, and by when?15 minDiscuss
  5. +38′Rollback plan and launch-day ownersTip: Who can pull the launch, how, and what triggers it. Name who is on call on launch day.7 minDecide
  6. +45′Go / no-goShould we launch on the planned date?Tip: The decision owner makes the final call. The vote shows whether the room agrees.5 minVote
  7. +50′Preview the announcement deckTip: Show the deck sales and support will use. Last chance to fix messaging.7 minInfo
  8. +57′Decision, conditions and next check-in3 minWrap-up

The board

Ready
Done and checked
At risk
Might not be ready in time
Blocked
Can't finish without help
Decision needed
Needs a call today

The follow-up email

Subject

Launch decision: [Go / Go with conditions / Delay / No-go]

Here's the outcome of today's readiness review.

Decision: ______  Decided by: ______
Launch date: ______
Conditions (if any): ______ (owner, by when)

Open items
Item | Function | Status | Owner | Due
______ | ______ | at risk / blocked | ______ | ____

Rollback plan
Trigger: ______
Who can call it: ______
Steps: ______

Launch day
On call: ______
Status updates in: ______ every ______

LAUNCH CHECKLIST (by function)
Product: [ ] scope frozen [ ] release notes
Engineering: [ ] tested [ ] monitoring and alerts [ ] rollback tested
Marketing: [ ] announcement [ ] website [ ] email
Sales: [ ] pitch and pricing [ ] objection handling
Support: [ ] help articles [ ] team trained [ ] escalation path
Legal and compliance: [ ] terms [ ] privacy review
Operations: [ ] billing [ ] capacity

Next check-in: ______

How to run it

  1. 1Ask each function to add its launch items to the board before or at the start of the meeting.
  2. 2Spend the discussion time on at-risk and blocked items only. Ready items need no airtime.
  3. 3Agree the rollback plan before the go/no-go vote, so the decision is made with a safety net in place.
  4. 4The decision owner makes the final call. Use the vote to see whether the room is behind it.
  5. 5Send the decision, conditions and checklist from the follow-up straight after the meeting.

Questions people ask

What should a product launch checklist include?
Items for every function: product scope and release notes, engineering tests, monitoring and rollback, marketing assets, sales pitch and pricing, support articles and training, legal review and billing.
What is a go/no-go meeting?
A short meeting before launch where each function reports its readiness, risks are reviewed and the decision owner confirms whether the launch goes ahead on the planned date.
What goes in a launch plan template?
The goal and success measures, target audience, launch date and rollout stages, owners by function, the checklist, a rollback plan and the announcement messaging.

Run it with your group

pro
  • Everyone answers on their phone, no app or sign-up
  • A timer for every block on the shared screen
  • Results, decisions and actions in the summary
Use this template

Free to open and edit. Running it live needs Pro, free for 14 days on every new account.

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