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PresentationMarketingStrategy & planning

Marketing plan presentation

40 minutes 14 slides, 3 livestudio Runs with Presentations Studio

Goals, audiences, channel bets, budget, a quarterly calendar and KPIs in one deck, with a live channel ranking and a confidence check.

Use this template See inside

Free to open and edit. Running it live needs Presentations Studio, free for 14 days on every new account.

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[Year] marketing plan

Goals, audiences, channels, budget, calendar and how we'll measure it

Title

In short

A marketing plan sets out your goals, audiences, channels, budget, calendar and how you'll measure success. This 14-slide template turns it into a presentation: leadership ranks the channels on their phones before you show the budget, then a risk poll and confidence scale test the plan before launch.
Time
40 minutes
Slides
14, 3 interactive
Covers
Goals, audiences, budget, calendar, KPIs
Plan
Presentations Studio

Updated October 4, 2026

What's inside

  1. 1[Year] marketing plan
  2. 2The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
  3. 3Where we are now
  4. 4Goals for [year]
  5. 5Who we're for
  6. 6Channel bets
  7. 7Where would you put the next dollar?[SEO and content] · [Paid social] · [Email] · [Events] · [Partnerships] live
  8. 8Budget by channel (%)
  9. 9Calendar
  10. 10How we'll measure it
  11. 11Which risk worries you most?Budget too thin · Not enough content capacity · Sales and marketing out of sync · Measuring the wrong things live
  12. 12How confident are you that this plan hits the goals? live
  13. 13Next 30 days
  14. 14Plan the work, then work the plan

How to run it

  1. 1Fill in your goals and audiences first; the channels, budget and calendar should follow from them, not the other way round.
  2. 2Replace every sample number with your numbers before you present. The notes mark each one.
  3. 3Have leadership and sales rank the channels on their phones before you show your budget split. Differences are worth discussing.
  4. 4End with the confidence scale. If the room is below 7, ask what's missing and fix the plan before you launch.

Questions people ask

What should a marketing plan include?
Where you are now, goals with numbers and dates, target audiences, the channels you'll use, a budget, a calendar of campaigns and the KPIs you'll report on.
How do you present a marketing plan?
Start with the customer and the goals, then show how channels, budget and calendar serve them. Ask stakeholders to rank channels and rate their confidence, so you hear objections before launch.
What's the difference between a marketing plan and a marketing strategy?
The strategy decides who you're for and why they should choose you. The plan turns that into goals, channels, budget, timing and measures.

Run it with your group

studio
  • Everyone answers on their phone, no app or sign-up
  • Results, decisions and actions in the summary
Use this template

Free to open and edit. Running it live needs Presentations Studio, free for 14 days on every new account.

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