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MarketingPlanning

Editorial content planning meeting

70 minutes 7 blocks Free template

A monthly content planning meeting: review performance, brainstorm customer-focused ideas, check them against strategy, fill the calendar.

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Opens in the builder. No sign-up to try it; 14 days free to run it live.

By the end of this meetingThe editorial calendar for the next period is filled with ideas that fit the strategy, each with an owner.

70 min · 7 blocks, drawn to scale Fits exactly
  1. Why are we here? Purpose and vision, 5 minutes 5
  2. How did last period's content perform?, 10 minutesInfo 10
  3. Customer-focused content ideas, 20 minutesBrainstorm 20
  4. Dot-vote the ideas, 5 minutes 5
  5. Check ideas against strategy, 10 minutesDecide 10
  6. Fill the editorial calendar, 15 minutesDecide 15
  7. Action plan: owners and next date, 5 minutes 5
018355370 min
  1. +0′Why are we here? Purpose and visionOne word: who is our content for?5 minCheck-in
  2. +5′How did last period's content perform?Tip: Keep analytics brief so the meeting doesn't drift.10 minInfo
  3. +15′Customer-focused content ideasWhat question are customers asking that we could answer?Tip: Ask people to bring ideas prepared in advance.20 minBrainstorm
  4. +35′Dot-vote the ideasWhich ideas should we develop?Tip: Rename the options to the top ideas from the brainstorm.5 minVote
  5. +40′Check ideas against strategy10 minDecide
  6. +50′Fill the editorial calendar15 minDecide
  7. +65′Action plan: owners and next date5 minWrap-up

Why it works

Built so the editorial content planning meeting ends on time, with everyone in it.

  • Every voice in the first minutes

    A 5-minute check-in: everyone sends a mood and one word from their phone, and it shows on their tile in the call. People who speak early speak again.

  • Updates stay short

    10 minutes of updates with a visible clock. In a video call the speaker is spotlighted and the room is muted, so nobody talks over them.

  • Ideas from every phone

    Everyone types at once and ideas land on the shared screen together. The quiet person's idea gets the same space as everyone else's.

  • A vote the whole room sees

    One tap each on a phone, live bars on the screen. A tick shows who has voted, never what they chose.

  • It ends in a decision

    Capture the decision and its owner with one click while it's said. It lands in the summary, word for word.

  • Wraps up on time

    Decisions and actions are read back, the summary is already written, and a finish on time earns the confetti.

How to run it

  1. 1Meet monthly or every two months and cap it at 60 to 90 minutes.
  2. 2Invite voices from sales, product and customer service, not just marketing.
  3. 3Ask everyone to bring ideas prepared in advance.
  4. 4Keep the performance review short so the meeting doesn't drift into unfocused analytics.
  5. 5Check every idea against the strategy before it goes on the calendar, and leave with owners and the next meeting date.

Questions about the editorial content planning meeting

How often should you hold an editorial meeting?
Monthly or every two months.
How long should a content planning meeting be?
60 to 90 minutes at most.
Who should attend an editorial planning meeting?
The content team plus people from sales, product and customer service; Ready North lists leaving them out as a pitfall.

Built from

The structure, timings and tips on this page come from these sources.

  • valuablecontent.co.uk
  • readynorth.com

Run it with your team

  • A countdown for every block on the shared screen
  • A video call that changes with each block
  • Check-ins and votes from every phone, no app
  • Decisions and actions in a scored summary

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