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MarketingReview

Creative review meeting

45 minutes 7 blocks Free template

A creative review that judges work against the brief: present, say what's good, ask questions, give unified feedback, decide.

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Opens in the builder. No sign-up to try it; 14 days free to run it live.

By the end of this meetingThe creative team has one clear, unified decision on each concept and knows what to fix.

45 min · 7 blocks, drawn to scale Fits exactly
  1. Restate the brief and evaluation criteria, 5 minutes 5
  2. Creative presentation, 15 minutesInfo 15
  3. Say what's good first, 3 minutes 3
  4. Clarifying questions, 7 minutesDiscuss 7
  5. Unified feedback on what needs fixing, 8 minutesDiscuss 8
  6. Go or revise per concept, 3 minutes 3
  7. Decision and next steps, 4 minutes 4
011233445 min
  1. +0′Restate the brief and evaluation criteria5 minInfo
  2. +5′Creative presentation15 minInfo
  3. +20′Say what's good firstOne word: what works best in this work?3 minCheck-in
  4. +23′Clarifying questionsTip: Be a juror, not a judge: ask before you conclude.7 minDiscuss
  5. +30′Unified feedback on what needs fixingTip: Describe the problem; don't play creative doctor and prescribe the fix.8 minDiscuss
  6. +38′Go or revise per conceptWhat should happen with this concept?3 minVote
  7. +41′Decision and next stepsTip: Send consolidated feedback within 24 hours.4 minDecide

Why it works

Built so the creative review meeting ends on time, with everyone in it.

  • Updates stay short

    20 minutes of updates with a visible clock. In a video call the speaker is spotlighted and the room is muted, so nobody talks over them.

  • Every voice in the first minutes

    A 3-minute check-in: everyone sends a mood and one word from their phone, and it shows on their tile in the call. People who speak early speak again.

  • Discussion with a clock

    15 minutes of open floor with a countdown everyone can see, and a talk-balance meter so the loudest voice doesn't take all of it.

  • A vote the whole room sees

    One tap each on a phone, live bars on the screen. A tick shows who has voted, never what they chose.

  • It ends in a decision

    Capture the decision and its owner with one click while it's said. It lands in the summary, word for word.

How to run it

  1. 1Start from a clear brief and agreed evaluation criteria.
  2. 2Say what is good before anything else.
  3. 3Ask clarifying questions as a juror, not a judge.
  4. 4Give one unified set of feedback on what needs fixing, without prescribing solutions.
  5. 5Keep senior stakeholders in the loop so work isn't overturned later, and send feedback within 24 hours.

Questions about the creative review meeting

How do you give good feedback in a creative review?
Start with what's good, ask questions before judging, describe problems rather than prescribing fixes, and give one unified view.
How quickly should creative feedback be given?
B&T's tips say within 24 hours.
How long is a creative review meeting?
The source doesn't set a length; this template uses 45 minutes for one round of work.

Built from

The structure, timings and tips on this page come from these sources.

  • bandt.com.au

Run it with your team

  • A countdown for every block on the shared screen
  • A video call that changes with each block
  • Check-ins and votes from every phone, no app
  • Decisions and actions in a scored summary

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