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WorkshopSalesPitch & sales

Mutual action plan

45 minutes 6 blockspro Runs with Pro

Build the close plan with your buyer in the room: their steps, your steps, risks and dates, worked back from their go-live on one shared board.

Use this template See inside

Free to open and edit. Running it live needs Pro, free for 14 days on every new account.

Share
Buyer steps
Legal, security, budget sign-off, who and when
Our steps
Proposal, references, pilot, who and when
Risks
What could slip, and what we don't know yet
Done
Completed, with the date

In short

A mutual action plan is a shared plan between a buyer and a seller that lists every step to a decision and go-live, with owners and dates on both sides. This template builds it with the buyer in a 45-minute session on a live board, working back from their target date and flagging risks early.
Time
45 minutes
People
2 to 10, both sides
Board
Buyer steps, our steps, risks, done
Plan
Pro

Updated October 4, 2026

What's inside

The agenda

By the end of this meeting, both sides agree every step to the go-live date, with an owner and a date on each.

45 min · 6 blocks, drawn to scale Fits exactly
  1. What does success look like in six months?, 3 minutes 3
  2. The goal and the date we're working back from, 5 minutes 5
  3. Every step to get there, both sides, 12 minutesBrainstorm 12
  4. Order the steps and check the dates, 12 minutesDiscuss 12
  5. An owner and a date for every step, 8 minutesDecide 8
  6. When we'll review the plan together, 5 minutes 5
011233445 min
  1. +0′What does success look like in six months?What does success look like for you six months from now?3 minCheck-in
  2. +3′The goal and the date we're working back fromTip: Agree the buyer's target date first: a launch, a season, a budget deadline. Every step works backwards from it.5 minInfo
  3. +8′Every step to get there, both sidesTip: Both teams add steps from their phones. Buyers know internal steps sellers miss: procurement, a security review, legal, the board.12 minBrainstorm
  4. +20′Order the steps and check the datesTip: Work back from the go-live date. If the dates don't fit, say so now, not in week six.12 minDiscuss
  5. +32′An owner and a date for every step8 minDecide
  6. +40′When we'll review the plan together5 minWrap-up

How to run it

  1. 1Suggest it once the buyer has a real reason and a date: 'Shall we map the steps to your launch together?'
  2. 2Agree the target date first, then let both sides add steps from their phones.
  3. 3Order the steps backwards from the date and flag anything that doesn't fit.
  4. 4Give every step an owner and a date, move steps to Done as they happen, and review the board together every week or two.

Questions people ask

What is a mutual action plan?
A shared timeline a seller and buyer build together, listing the steps both sides need to take to reach a decision and go live, each with an owner and a date.
What should a mutual action plan template include?
The buyer's goal and target date, steps for both sides (evaluation, security, legal, procurement, sign-off, onboarding), owners, dates, risks and open questions.
When should you introduce a mutual action plan?
Once the buyer has a clear reason to act and a date that matters to them, usually after discovery. Earlier feels pushy; later loses its value.

Run it with your group

pro
  • Ideas land on the board from every phone, then dot-vote
  • A timer for every block on the shared screen
  • Results, decisions and actions in the summary
Use this template

Free to open and edit. Running it live needs Pro, free for 14 days on every new account.

Goes well with

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